altroQuale works everywhere, in Italy and abroad but it especially wants to nourish with contemporary art the town of Jesi and the Marche region.
altroQuale designs its own initiatives independently or supports and helps to spread what is proposed by others it finds the phase of artistic production as the most interesting, without neglecting to present the finished artwork to the public with exhibitions, publications and meetings with the artists
altroQuale supports the Marche visual artists to produce new artworks.
It promotes the work by Marche visual artists in Italy and abroad.
It organizes artist-in-residencies and exhibitions by foreign artists in Jesi and in the Marche region.
It presents new proposals and rediscoveries of visual artists from Marche.
It encourages the culture of conservation and public and private art collecting.